Lunes, Disyembre 29, 2014

Website Silo Architecture: Know more about building a themed website

Siloing is a term usually used together with SEO. It is a commonly heard phrase but only few know about what it really means. For a better understanding about Website Silo Architecture, let me break down the most common topics surrounding this term.

What is SEO Silo Theming?

Website Silo Architecture is a white hat SEO technique that includes building a themed website, organizing its contents basing on the different targeted keywords that you will used to promote your site. This technique will help search engine sites to clear out what your website is all about, therefore increasing the chance for your site to be acknowledged and promoted according to its relevancy for your targeted keywords.

Building a silo is grouping information found on your website according to its similarity and relatedness. Search engine sites like Google award and index websites according to its keyword relevancy based on the page and the rest of the site with relevant content.

Who Was The First To Talk About and Teach SEO Website Silo Architecture?

“Siloing is a way to identify the concept of grouping related information into distinct sections within a website”, was according to Bruce Clay in his article on Website Silo Architecture. To read more about his work, you can check out his site: SEO Siloing: How to build a website silo architecture. But the first person to successfully systematize this method was the popular Theme Zoom Software Architect Sue Bell.

Oftentimes, some great websites are not shown in search engine results page (SERPs) because they lack certain organic search engine optimization strategy. That’s why some articles about SEO provide search engine optimization tips that include giving attention to subject relevance or otherwise known as silo website architecture. The goal of building a themed site effectively is by grouping topics into theme-specific categories or silos and the goal of a site in order to have a better ranking is to decide what the site is really all about and what it is not. Keep in mind that rankings can be spoiled either by including irrelevant content in your site or having too diminutive content about a particular subject.

The post Website Silo Architecture: Know more about building a themed website appeared first on One SEO Company | Lawyer Marketing.

from One SEO Company | Lawyer Marketing

Pros and Cons of Hiring a Web Developer for your Law Firm Site

If you are just starting your own law firm website, you might just be wondering if you will hire a professional in building one or not. After all, hiring a web developer has a lot of pros and cons but so is the DIY website option. To help you in deciding which is which, I will lay- out all the advantages and disadvantages for these two options.

In hiring a web developer, your site can have more potential compared to making your own site. Professionals are knowledgeable when it comes to Search Engine Optimization (SEO). They are aware on how to keep up with the never ending changes of the algorithm and what the different search engine sites are looking for when it comes to ranking a law firm site. Attorneys can save time and can focus with their own legal practice rather than planning on how to keep up with the SEO updates.

When it comes to the website contents, these web developers know what contents search engine sites are looking for. Lawyers are no doubt great writers themselves but not all of them know what to write for their website for it to be SEO and user friendly.

The cons of hiring web developers are both the expense and whether your hired professionals are really expert in their field. Hiring one to build and to manage your law firm site is expensive. They either charge you with initial fee in building and writing contents for your site then hourly rates for the maintenance. You can choose the subscription basis or the packages they offer if you are on a tight budget.

Choosing and investing for a right web developer for your site involves a lot of risks. There are a lot of experts out there but there are also those who pretend they are an expert in the SEO field but really are fraud. This makes it difficult in hiring the right professional developer. So before choosing one, you better check their own SEO company site, their portfolios, feedbacks and reviews from their previous clients.

For DIY law firm website options, you can save money since all you will be investing are purely your time, effort and knowledge for doing the research and the planning on how to build your own firm site. The downside for this is your site would probably have limited areas and functionality resulting to less chances of your site to be highly optimized by search engine sites.

Deciding whether you hire a professional developer or not is your own choice but be sure to weigh the pros and cons of each options and consider all the things mentioned in this article.

Watch my video before you hire a website design firm or SEO firm.

Qamar Zaman

Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

The Benefits of making more blogs to Lawyers

Most population of lawyers in the different areas are now venturing to various ways and strategies when it comes to marketing their law firm and their legal services in order to get more and more clients. Some of these attorneys turn to blogging in order to earn new clients. There is even a study and research done that proves the more you post new blogs, the more you can get and earn new clients.

Based on a study, having a blog with less updates and less new posts usually receives fewer clients compared to that with constant updates and daily postings. Having new lawyer blog posts daily will cause potential clients to check and to click your lawyer site for more relevant and more interesting blogs. Not only that, having fresh blog contents will also cause your blog to have higher chances of being indexed in search engine sites like Google, Yahoo, Bing, etc. since they like to provide their users with updated fresh contents. This means you will be able to generate more leads and you will also have increased online visibility which will cause you to gain more clients and increased chances of having return of investment (ROI).

According to Hubspot, “The use of social media and company blogs as marketing tools not only gets your company better brand exposure, but it also generates leads that result in real customer acquisition”. Ideally, lawyers should post frequently several times a day and three times a week because doing this can greatly benefit them in a way that they can earn new clients. Posting worth reading blog posts with original and unique contents will help lawyers to improve their attorney site’s search engine rankings and will also help them to be able to generate more traffic to their law firm site.

When it comes to making more blogs, lawyers can choose to either make their own legal blog posts or attorneys can choose to hire a professional lawyer blog writer if they have a budget intended for this marketing strategy. What matters are both the contents of the blog posts and the frequency of these posting.

Lawyers should be knowledgeable about these benefits so that they can appreciate this specific marketing strategy and be able to thoroughly apply and utilize this in their law firm site.

Qamar Zaman – Dallas SEO Expert

Qamar Zaman

Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

Decision Making Facts that can Increase your Conversion Rate Optimization

Conversion Rate Optimization is a method any website owners utilize in improving their site. This assists them in finding out the reason behind why visitors from their site convert into customers and why others don’t. By using feedback from users and the analytics as basis, they are able to measure how their website performance is going.

Conversion happens when visitor viewing your business website decides to make a purchase, download your application or do stuffs that you want them to do. It all goes down whenever visitors make a decision. So if you want to improve your conversion rate, you may want to take a minute to understand and analyze how decision making of every customer works.

In psychology of decision making, there is what we call the set of characteristics. First is the narrow framing which happens when customer considers only a few chosen and narrowed options. In marketing, this happens when you have the right keywords that most people are searching for which results to being on top of the Search Engine Results Page (SERP). This allows customers to narrow frame your business page especially if you are found within the top three results which increase your chance to improve your conversion.

Another characteristic is called the confirmation bias. This affects decision making when one pays attention only to the information that confirms their decision and ignoring the other facts behind it. Customers oftentimes have already decided whether they will buy your product or not before landing to your page. They may already have made up their mind with regards to their preference before they even saw your business page. It would be difficult to change their decision since they will only listen to what they want to hear so you have to plan for an effective strategy on how to approach them. Remember to state your message in an agreeable way and present satisfactory data that they will likely listen to before presenting your own information.

Customers decide according to their emotions. These emotions sometimes overrule rational thought processes in our brain. If the decision made is difficult, the more intense and the more emotional it is for customers. The key to conversion is when you are able to stir up and motivate your customer’s emotion in a positive way.

Lastly, people in general like to feel good and confident with the decision they have just made. Sometimes decision are reversible and sometimes not. When customers buy your product or avail with your business services and regret doing so, this may affect your conversion which will result to buyer’s remorse. What you should do is to make your customers feel confident about the decision they made by adding a confirmation or congratulation message in your checkout page. You can also invite your customers to share the product they have purchased on social media sites. This can also be another way in affirming their decision and avoiding returns and exchange due to buyer’s remorse and can also serve as another marketing tool to your business.

If you are able to understand how customers decide, you can influence them in their decision making process in your business’ favor. Remember these facts and utilize them in improving your Conversion Rate Optimization.

Hire One SEO Company attorney marketing expert Qamar Zaman to build a website that uses Conversion Rate Optimization.

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Qamar Zaman

Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog