Local Marketing Tip – How Law Firms Can Get Testimonials from Your Clients

1. Get all the personal details of your client.  Know your client first and identify the following data about him or her:

• Demographic – Your client’s age, ethnicity, education, household composition, and employment status.
• Type of Occupation – In what sector of the economy your client belongs.  Is she/he jobless or not.
• Psychographic Information – Your client’s personality, values, opinions, interests, and lifestyles.

2. Next, you need to identify what kind of injury he/she suffered.

• Type of injury
• Problems she/he was having before coming to you
• Legal solution that you offered
• Length of time it takes to get the results
• Results from the legal team in-charged

3. Identify the process flow before letting him/her write a Google Review

• Ask the client for a review before paying him/her the settlement
• Make sure she/he has a Gmail account – If the client has, then teach him/her how to write review in Google.  If the client has no account, help them create one in your office.
• Take a photo of your client with his/her permission and have him/her sign a release letter
• Take a video of your client with his/her permission and have him/her sign a release letter

Once you got all the necessary information, you can now proceed in writing a story about the client’s case.  Here are the steps on how to do it.

Steps How to Create a Story

1. Copy your client’s Google Review into Microsoft Word.
2. Add/insert your client’s photo.  Make sure the photo is positioned properly.
3. Upload your client’s video on your YouTube channel.  Make sure you optimize your video post as much as possible by using the right keywords.  Don’t forget to put a personal touch at the description area.
4. Make sure you added the personal information of your client.  But, in case he/she prefers not to have his/her name publicize, then you can just create an alias

5. Don’t forget to also add your client’s injury details in the description area.

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

Unison between SEO and Content Marketing

Capturing the interest of your target audience and gaining advantage from your competitors in organic search need a dynamic internet marketing strategy.  This can be done if you incorporate SEO into your Content Marketing.

“Think of SEO this way: If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich, but on its own, it’s not very appetizing.”| Michele Linn – Content Marketing Institute

Although producing content doesn’t require much technical skills compared to running an SEO campaign, the need to incorporate these two strategies is crucial if you want to achieve your digital marketing goals.

In order to achieve your marketing goals, you should know how to use Content Marketing and SEO together.

How? You will learn this in the later part of the article, but first, you must understand why content marketing is a very crucial part in internet marketing especially for small businesses.

5 Reasons Your Small Business Needs Content Marketing

“Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. Consumers are cutting through clutter by fast-forwarding television shows, subscribing to ad-free digital radio, installing ad-blockers to browse their favorite websites sans-ads and customizing what’s in their social media feeds.

To avoid getting skipped over or ignored, savvy digital marketers must craft messages that their target audience wants to see. When small businesses communicate with their customers by providing information instead of offering a sales pitch, the consumer will listen. The message and the brand is no longer an interruption, but a valued information provider.

There’s a name for this tricky tactic — it’s called content marketing. Content marketing means consistently creating and distributing information that is valuable and relevant to those people within a small business’s target audience. Ultimately, the goal is for your content to entice a consumer to do business with your company.

http://entm.ag/28NtMSQ

But, what’s the use of your content if your target audience can’t even find them? These days majority of internet users use search engines to find information about the products, services, and other things they want to know more about.  If you are not visible in search, then you are losing a big chunk of traffic to your competitors.

SEO helps you gain more visibility in organic searches.  This increases the chances of getting more leads and ultimately, getting more conversions.

Why SEO Is Actually All About Content Marketing

“There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.

Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.

Before I share the why of this article, let me be clear about the what — the problem I’m addressing.

The Problem: SEO and content marketing are not integrated.

The crux of the problem is that SEO and content marketing are separated, as if they were two very different things. The truth is, however, that they go together, overlap, cohere, blend.”

Some people think that content marketing eliminates the need for SEO.

http://bit.ly/28LcPKA

The truth is, SEO and Content Marketing work hand in hand with each other.  SEO cannot function without content and content cannot gain wider visibility without SEO.

SEO Is More Than Just Traffic, Conversions & Revenue

There are 4 key elements to an SEO plan developed around a content marketing strategy:

 

• Find out what people want and give it to them.

• Use retargeting lists to communicate with them, even after they leave your site.

• Make special price offers on your product or service if prospects act now.

• Evolve a smart content marketing plan to build content that pulls in your target customers.

 

If you look carefully, there’s nothing there which is “click/traffic” focused. All those tactical SEO elements exist, but grow really powerful when integrated into a bigger plan.

Source: Search Engine Land

We should think of SEO and content as pieces of jigsaw puzzle that fit well together. When integrated well, these two become a powerful tool that can help propel your business to the top.

There’s No SEO Without Content |Business.com

Graham Charlton tells us more about how content and SEO are interrelated in his article:

8 Ways Content Marketing and SEO Can Work Together

“How Content and SEO Can Work Together

There is a school of thought, or at least the perception exists in some quarters, that SEO is merely about creating good content for the search engines to index.

While I’m all for the quality content part, there’s more to it than that. If you haven’t ensured that the on-site SEO groundwork has been done, your content efforts will be wasted.

For example, if your site has a penalty, or Google isn’t indexing pages properly, then you’re going to need some SEO expertise, great content or not. This is why the SEO experts and content teams need to work together. As the stats below show, this isn’t necessarily happening all the time, but there is a desire for closer collaboration.

http://bit.ly/28LcR52

Closing

It is very important that early on in your internet marketing campaign, you already know the crucial roles played by content and SEO in your overall marketing plan.  Integrating them together and incorporating them as a unit can help you in achieving your business goals.

If you wanted to learn how to effectively incorporate Content Marketing and SEO together, you may call Qamar Zaman, a web marketing expert in Dallas.  He has over 15 years experience in helping startups and entrepreneurs grow their businesses through cost-effective digital marketing strategies.

You may call him at 972.437.8942, or visit him at Submit Press Release 123 for an affordable press release distribution.

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

The Basics in Starting Your Own Business Blog

If you think you don’t have the talent in storytelling, then you can always hire someone to write or blog on your behalf.  As long as you know which part of your business’ story can capture the interest of your prospects, then blogging about it won’t be a problem.

“Good content is not storytelling. It’s telling your story well.”| MarketingProfs

These days, blogging is one of the most inexpensive ways in promoting your business online without becoming too salesy.  It has been proven very effective as a tool that can help you communicate and engage with your target readers.

So, what is holding you back? Learning about how to start a blog and how to write a blog post is easy as loads of information how to do these are openly available online. This blog post from Amy Lynn Andrews can help you on how to start your own blog:

How to Start a Blog

“So, are you wondering how to start a blog? I’m so glad you’re here! My goal is to explain the necessary steps to get off to a good and successful blogging start, no technical experience required.

I created my first blog in 2004 with zero computer experience. It took me forever to figure it out. (Let’s just say I googled until I nearly lost my eyeballs.) This guide contains what I learned along the way and is especially for those who want step-by-step instructions in an easy and simple format.

http://bit.ly/28LcOX1

Always remember that when you blog, you put the interest of your prospects as the priority.  It should answer common questions about your business and provide solutions to the needs of your target audience.

In blogging, you need to put your customer as the center of your topics as your business is all about satisfying their demands.

“blogging can be an effective, arguably the most effective tool, to increase website traffic, generate leads and develop long-lasting, happy customers. But blogging enthusiasts often forget to answer a critical question: why is blogging important for my business… they just say that it is.” | Manish

Now, if you are still hesitating to start blogging, these reasons enumerated by Wishpond may help you convince you to decide:

4 Reasons Why Blogging is Important for your Business

“There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment.

Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.

Here are 4 reasons you need to blog:

• Drive traffic to your website
• Increase your SEO/ SERP
• Position your brand as an industry leader
• Develop better customer relationships”

http://bit.ly/28NtNWQ

Now that you know how easy it is to start your very own blog, you must also equip yourself with the basic knowledge on how to make your blog posts more visible to your target audience.

• Use SEO to increase the visibility of your blog post in organic searches
• Share your blog post on popular social networking sites such as Twitter and Facebook
• Include your blog post in your weekly or monthly email newsletters

Samuel Pustea of JeffBullas.com shares 50 ways on how to promote your blog:

 

50 Ways to Promote and Market your Blog Posts

“The angels are singing, the sun is shining and a torrent of traffic is about to turn up. It is the best article you have ever written and it deserves some attention.

It’s your baby.

You spent time agonizing over the headline, the introduction is a sizzler and the structure is written for web skimming readers.

Nothing happens. The visitors don’t show.

The reality is very different to the imagination that started with a dream of thousands of fanatical readers, advocates and viewers turning up to your web front door. The adage of “build it and they will come” does not work on a web where you are competing with hundreds of millions of websites and over 2 billion internet users who still don’t know you exist.

Dream shattered?

No, it’s just time to roll up the sleeves and build traffic one marketing tactic at a time. It will involve some social media marketing, old fashioned blogger networking and also understanding the nuances of Google.

You don’t need to do all of them but just start. Pick three to five marketing methods from this article that catch your attention and work on those.

Here are 50 ways of promoting your articles on your blog.”

http://bit.ly/28LcPdp

 

Closing

Now that you know how to start your very own blog,  you can now see its potential in helping you attract more prospects and ultimately, increasing your sales in the long run. But, there is still too much work to do because you don’t only need to write and publish.

• You also need to build a blogging strategy
• You also need to develop blog marketing strategy

If you think you cannot do this on your own, it is recommended that you seek the help of a professional.  You may talk to Qamar Zaman, an internet marketing expert in Dallas.  He has over 15 years experience in helping startups and entrepreneurs grow their business through cost-effective digital marketing strategies that deliver epic results.

You may call him at 972.437.8942 or visit his website www.qamarzaman.us.

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

How to Create Content that People Love to Read and Share

We are often told to be creative, original and only produce high quality content. But, this is not enough.  We need to drive the right people into it so that it will become useful. We need audience, we need interested prospects who, after learning about our business and products, will eventually come to our website and engage with our brand.

This is how successful inbound marketing happens online wherein content is the forefront of every customer-oriented activity.

Once you published a new blog post, the very first thing you need to do is to syndicate it to the right networks.  Make it visible to its target audience.  If you did the right thing, your can eventually see engagement from your readers and if your content is really get, you’ll see it go viral.

But, most blogs that we come across are uninteresting.   This is one of the challenges faced by website owners and marketers these days.  How to create content that people would love to read and share?

Here is a write-up from Social Triggers that discusses the secret on how to create contagious content:

Creating Viral Content? The secret is “Get Contagious...

“What Makes Online Content Go Viral?

There’s an assistant professor of marketing at the Wharton School of Business who specializes in discovering what makes ideas and products go viral. His name is Jonah Berger (follow him on Twitter here).

He’s been featured in many of the prestigious marketing research journals and publications like the Wall Street Journal, New York Times, The Economist and more.

So, suffice it to say, when he talks or writes, I listen.

Most recently, Jonah Berger co-authored a research paper with Katy Milkman called “What Makes Online Content Go Viral?” and in it, there are insights that you absolutely can’t overlook.

Here’s the highlights:”

http://bit.ly/28NtRpB

 

Readable content always requires proactive writing that gets the readers involved. Providing facts, stats and infographics help in keeping people’s interest.

Driving traffic to your content is difficult if you don’t have a plan or strategy at the very beginning. How could you attract the right readers if you haven’t done any research about them? How could you create a compelling blog post if you don’t know the needs and demand of your target audience?

So, what smart marketers do to stand out? Let’s hear it from Sam Oh from his article published on Entrepreneur.com:

Smart Content Marketers Are Succeeding With These 5 Proven Strategies

“Content marketing isn’t a fad. Engaging and building relationships with customers is the smart way to drive profitable action for your brand.

It is predicted that 88 percent of B2B marketers will be using content marketing while 76 percent of marketers plan to produce more content this year.

With over 2 million blog posts published each day, you need to do more than write a 500 word article on why one should choose your company.

You need to provide exceptional value, fulfill the visitor’s intent and create content the “smart” way. Here are five strategies you can use to take your content marketing to the next level.

1. Find key influencers before you create your content.

Influencers in your industry have a larger reach to your target audience than your current list. A common way people contact influencers is to write a blog post, send a tweet or email and ask them to share it. They don’t owe you anything and acting like they do won’t work well for you.”

http://entm.ag/28LcSGc

 

What must you focus on when you sit down to build content?

The first thing you must do is focus on solutions instead of products.  The second thing that content creators must address is to put action in their words.

You need people to come to your blogs, stay there, read and share your content.

Dominique Jackson has more to tell about how to get more people to read your blog posts:

How to Get People to Read Your Blog

“Let me ask you a question: If 50 people Tweeted your latest blog post, but none of them actually read it, does it matter?

For years online marketers have stressed the importance of social shares, but do you really know how to get people to read your blog?

Don’t get us wrong, social shares can be absolutely helpful. However, how often do you stop to think about if anyone is actually reading or engaging with the content you put out?

Don’t Always Assume People Read Your Blog Because of Shares

http://bit.ly/28NtPh7

 

 

Qamar Zaman, an inbound marketing expert in Dallas, makes it simple for business owners to market their products and services online. Call him to request for advice in developing and deploying the right content marketing strategy that fits your business.

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog