Lunes, Mayo 23, 2016

Hiring a Robot Lawyer: Is Your Law Firm Techie Enough?

Imagine having a very capable assistant that can help you out in simplifying your day to day tasks and can provide you accurate legal information in an instant.  And, take note, it doesn’t get tired and can work for you 24/7.

Meet robot lawyer Ross, a Watson-powered artificial intelligence specifically built from IBM’s cognitive computer.  Ross has the capability to process billions of text documents per second, thus giving you the fastest turnout when doing legal research.  Here are the rest of impressive tasks that it can do.  We lift this off from Ross Intelligence website.

  • Provide you a highly relevant answer, not 1000s of results, to your question posed in natural language, not keywords.
  • Monitor the law for changes that can positively/negatively affect your case, instead of flooding you with legal news.
  • Learn the more you and other lawyers use it.
  • Offer a simple, consistent experience across all your devices and form factors.

With this set of remarkable features, you might be thinking right now to get one for your law firm.

The World’s First Robot Lawyer

Ross, according to, is the world’s first robot lawyer.  Just recently, a global law firm announced that they hired one to handle their bankruptcy research tasks.  Ross Intelligence, the developer behind this innovation, said that there are already other law firms that signed licenses with Ross and the public can expect more news about the AI being used in other law fields.

Is Your Law Firm Techie Enough?

If you think a robot lawyer can bring more advantages to your law firm, then this prospect of getting one might be very enticing.  But, you should consider as well if the benefits can outweigh the cost and if your associates are techie enough to approve of this new addition to your legal family.

The arrival of a new “colleague”, especially a robot can be seen as a threat to the positions of its co-workers and might also become a source of insecurity among non-techie staff within the firm.  But, this is not possible if you have people who are progressive thinkers, client-oriented, and well-informed of the benefits of an AI both to the efficiency of their work and to the satisfaction of their clients.

Are Robot Lawyers the Future of Legal Research?

It is yet to be seen if this innovation can bring greater impact to the legal industry.  Since it is still in its infancy, there are still more rooms to observe and study.  How about you? Are you and your law firm ready to welcome an AI as one of your colleagues?

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

Martes, Mayo 3, 2016

The Things your Competitor Teach you about Internet Marketing

There’s no business without competition.  This might bring some disadvantages to you, but always look at the brighter side.  You can actually learn a lot from your competitors and use them to your advantage. Thus, make sure to always be in the look out who your biggest competitors are and keep watching their every move.

“Keep your friends close and your enemies closer”

In most cases, small businesses often look up to bigger and more successful brands. It is always a pleasure to learn from those who have already made it to the top and have managed to stay in there consistently.

If you are a startup or an owner of a small business who has just learned the ins and outs of digital marketing, then always make sure that you include your competition in your market research.  This doesn’t only help you become aware of who are you up to, but can also help you gain better insight how competitive the industry you are in.

First, you need to check what your competition has that you also have.

Let’s start comparing:

You and your competition have a business website.

SEO (Yes).

You are on social media (Facebook, Twitter and the others) and your competition is there too.

You are blogging and so are they.

They are advertising, so are you.

When you and your competitors are using the same mediums in promoting your business, it doesn’t mean you are already at par with them.  It still boils down on how they use those mediums to promote their products or services. Thus, you need to gather inside data on what strategies they are using and how they implement them.
Business Positioning

  • Search Engine Presence
  • Search Engine Ranking
  • Visibility on popular social marketing mediums
  • Quality of interaction with friends, fans and followers
  • Quality of comment, replies and reviews
  • The search terms they have optimized to improve their web presence
  • The keywords they are targeting

The quality of the interaction of your competitors to their customers and prospects can be a good example that you can imitate and improve when applied into your own strategy.

3 Things Your Competitors Can Teach You About Digital Marketing

“Almost every single business out there has a competitor who is trying to get a bigger piece of the pie. If it is your goal to stay ahead of the competition, then you have to know which strategies work and which do not in your industry and use that knowledge to employ smarter tactics.

So where do you start? You start by researching the competition. That’s right, you can learn a lot about what works in your industry by checking in on your competition and learning which digital marketing strategies are working (or not) for them. A little competitive analysis is good for business, so here are the three things your competitors can teach you about digital marketing!”


Watch their SEO strategy

This takes us straight to the real battle zone: the keywords and the search terms. This also means that you need to learn more about your customers. Though being on top of the SERPs does not guarantee huge conversion rate, this does bring a lot of visitors and many leads.

Selecting the targeted keywords, search phrases and the long tail ones should be meticulously done. Unless you already have the data that can help you assess the needs and wants of your target customers, selecting the right key terms to optimize should be researched well.

You can also use a few good online keyword tools to spy what what are the keywords your competitors are using that are performing and ranking well on the SERPs.

Jeremy Taylor shares his thoughts on what your competition can teach you about digital marketing:

What Your Competitors Can Teach You About Your Digital Marketing

There’s no substitute for originality

Keep that in mind.

There’s no substitute for being imaginative, pro-active, evocative and creative. Sitting back and copying the zeitgeist is too passive. But keeping an eye on your competitors really can be useful — even if it’s just a case of learning from their mistakes. With a bit of thought you can find new link-building opportunities, new outreach strategies, and new online SEO tactics you haven’t though of before.

Finding your indirect competitors

You know who your main competitors are. Maybe you already keep tabs on what they’re up to online. But what about your indirect competitors? That’s where you can learn some digital marketing lessons. An indirect competitor is a business in your industry that is marketing to the same audience as you, without selling the same product.”

Watch this video:

How To Steal Your Competitors Best Online Marketing Secrets Parts 1

Content Marketing Online

Look at your competition and find out how they reach out and engage to their customers through content marketing. Study how well they are doing it and the which medium they use and what types of content they create.

Digital Marketing Consultant, David Pagoto, tells us more about this topic:

10 Things Your Competitors Can Teach You About Content Marketing

“Your competitors are a valuable source of information. If they are succeeding, you can assess what they are doing on social media, in their website content and their blogs, and apply it to your strategy. If they are heading the other way, then you can use their mistakes as cautionary tales to perfect your content marketing and avoid the same pitfalls. Below are 10 things I have learnt by observing my competitors.

Social Media Marketing

Marketing through social media needs a lot of understanding on how those mediums work. Which one is the best one for your business depends on the products, services, and your target audience. Your competition might have started earlier or have learnt faster or have hired a social media marketing specialist to help them improve their internet marketing strategy.

There are important things that your competition can teach you about social media marketing:

What Your Competition Can Teach You About Social Media

“Pay attention: your competitors can teach you a lot! In this age of social media, studying your competition has never been easier. By keeping an eye on their posts and tweets, you can learn what works in your industry and what doesn’t. Watch what people are saying about them on their social media pages. If their customers are upset about something, offer a solution. If their customers are happy, take note of what they’re doing and find ways to apply it to your own social media strategy.

The key is to not just copy what they’re doing, but to do it better!

Here are 5 important things your competition can teach you about social media:”



Your competitors can teach you a lot of things if you are resourceful enough to snoop around to gather crucial information that can help you get a glimpse on what they are doing.  You can learn a lot from their success and can apply them to improve your strategy.  Of course, you need to customize the tactics you learned to fit the needs of your business and your target audience.

On the other hand, if you are not confident in studying your competitors, you can always get a help from a professional.  Qamar Zaman, an internet marketing expert in Dallas, can help you understand how competitive your industry is by letting you take a glimpse on who you are up to.  He has over 15 years experience in helping startups and entrepreneurs grow their business through cost-effective digital marketing strategies.

You may visit his website at, or call him directly through this number 972.437.8942.

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

Is your Website ready for Mobile May Update?

Google has been actively reminding publishers and business owners that mobile is the next big thing. With handheld devices becoming the more preferred gadgets these days, desktops search share is getting smaller.  This makes optimizing websites for mobile searches and incorporating it into your internet marketing activities becoming inevitable.

Those who don’t take heed are going to suffer the consequences. For small business owners, the wake up call is far from over because a few days from now (or may be while you are reading this blog post), Google will be rolling out its Mobile May update. From there on, mobile friendly websites, those that are optimized for mobile searches, will be getting more prominent positioning on the SERPs.

Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly. |

Webmaster’s Mobile Guide or the Principles of Site Design on Web Fundamentals from Google can be very helpful guides if you want to start redoing your website design and making it mobile friendly.” | Google

Really, we don’t have much choice. Majority of your target audience use Google Search and if you don’t want to be left behind by your competitors, then you should start optimizing your website for mobile now.

Eric Seal wrote a convincing article about this at

Still Not Mobile-Friendly? Big Google Update in May Should Change Your Mind

“In a perfect world, all sites would be mobile-friendly, just like we’ve been saying.

But the sad truth is that all sites aren’t mobile-friendly. Or else why would this upcoming Google update get announced?

The “Mobile May” Google update, announced last week, will boost the effects of Google’s mobile-friendly algorithm. If you’ve already optimized your site for mobile, this update won’t have any effect. And if you haven’t gone mobile, you should expect to see a nice increase from Google’s algorithms once you do.

A complete, global mobile-friendly movement would make users so happy—and it would certainly make Google happy. If you’ve somehow managed to avoid making the change, this is a pretty good incentive to finally get mobile optimization for your site.”

Prepare your Websites for Mobile searches

Optimizing your website for mobile searches remains an important part of doing business online. Without a responsive mobile friendly design, it would be difficult for you to gain visibility in mobile searches. You should always keep in mind that nowadays more and more people are searching for “nearby” places and from where they could buy using “On the Go”.

People have already adapted to the “On the Go” searches. They are adapting to conversational searches as they get the ease of completing their queries even if they are doing something else.

These days, Google is playing the good cop and has warned  publishers and website owners about the coming update.

Google warns site owners their site is not mobile-friendly in mobile search results

“Google is now issuing a new type of warning to site owners if their site is not mobile-friendly. The new warnings show directly in the mobile search results, but only to the site owner, when Google knows that the searcher is the owner of the site.

Jennifer Slegg has an old site that is not mobile-friendly, and she reported that when she views the site in the mobile search results, it says to her in the snippet, “Your page is not mobile-friendly.” That message is a hyperlink to a Google help page about mobile-friendly.”


Businesses that already have a mobile friendly website do not need to worry about the upcoming mobile update because it is unlikely to affect their ranking and online presence. However, part of this update includes the process wherein Google bots have to access your website page by page.  This can slow down the roll-out which could take time for the results to show up on the search engine results pages.

Redesigning or upgrading to mobile friendly website design can be quicker if you already have a website up and running.  This saves your business from the wrath of the Mobile May update which is likely to hit soon.

A web page is eligible for the “mobile-friendly” label if it meets the following criteria, as detected in real time by Googlebot:


  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped


Source |

Heather Fletcher tells us more about the much awaited update in her article published on  Target Marketing Mag:

Google ‘Mobile May’ Update Looms

Beginning in May,” writes Klemen Kloboves, a software engineer, “we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

This notice Kloboves gave marketers on March 16 in his post on the Google Webmaster Central Blog comes after Googler Andrey Lipattsev told top SEO’s in March that Google was starting to different queries coming into the search engine. Searchers are using voice recognition on their mobile devices to ask questions in regular speech patterns, rather than using the stilted, robotic language common among consumers who are typing queries into the search engine while they’re on desktop computers. Because desktop queries are going away and more people are using their mobile devices for search, Google is more and more prioritizing the results those users find relevant, Lipattsev says.”

To learn more and to get ready for this Mobile May update, do seek guidance from  Qamar Zaman, a Dallas based Internet marketing expert at – 972-737-1371.

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog