Biyernes, Pebrero 13, 2015

Qamar Zaman SEO Predictions for Law Firms

Curated from Bruce Clay and Rand Fishkin

Qamar Zaman a Dallas SEO Explains and discusses predictions about Search Engine Optimization for this year 2015 that will change how lawyer sites are ranked.

Search Engine Optimization (SEO) constantly has changes and updates due to its adaptation with the different search engine site’s algorithm especially in Google. That is why a lot of businessmen including lawyers strive to be updated on the latest trends and effective techniques of SEO so as to be able to compete and be ahead of their other business and lawyer competitors. This year, 2015, SEO continually evolves and modifies its factors governing internet marketing in general.

A lot of predictions of these SEO changes for the year 2015 have been discussed by a lot of Search Engine Optimization Professionals and Engineers. Some may have varied and different ideas of this SEO evolution. It is important that lawyers have an idea regarding this matter so that they can be able to effectively think of SEO strategies and techniques on how they can effectively market their own law firm. So I decided to make my own predictions regarding this matter.

For this year, the user satisfaction brought about by mobile results will greatly exceed those other technical factors surrounding SEO. Google now issues warnings to all the webmasters who owns a website that has mobile errors. It is said that another algorithm will be launched that will focus on mobile ranking. Lawyers are advised to give emphasis in providing a good user experience not just in websites but also in mobile version accessibility since 99% of the population now has each of their own mobile gadgets they can use anytime and anywhere, and majority of people now search for lawyers and legal services through their mobiles and gadgets rather than surfing through the web using computers or even searching for it on newspapers and magazines.

Google will now show results on its first page, those sites which have the answers that are more specific and more focused to the user’s questions. Also, the results will include lawyer sites which cover more in depth, more complete and detailed topics that are more in demand by searchers. So if you own a lawyer site, you need to write unique and worth reading blogs that have a comprehensive and thorough content which includes answers to common questions mostly asked by a lot of searchers who are looking for a lawyer and those who are in need of legal services.

Search engine sites especially Google will still continue to focus on local results for all searches made as well as getting rid of spam sites. Lawyer sites which do not follow the guidelines will still be penalized and would suffer same consequences. So it is also very important that lawyers update their knowledge regarding the guidelines of search engine sites like Bing and Google so that they will have an idea on the things that they might be penalized for especially if these sites have added another rule in their guidelines.

Another prediction about SEO changes is the additional factor that will control and govern lawyer site’s ranking which is having an on-page video. Videos can deliver many words to your potential clients compared to having your message written in your blog. Your viewers won’t necessarily need to do a lot of scrolling to be able to read your message and having these videos will promote less clutter on your lawyer site as well. With the growing mobile bandwidth, users will now be able to easily access and view these videos. That is why Google is now considering on-page video is one factor of ranking a lawyer site.

These are just some of the Search Engine Optimization (SEO) predictions that will change how lawyer sites will be ranked in search engine sites especially Google.

Sources and some curated content from Top Industry sources.

Qamar Zaman

Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

Lunes, Pebrero 9, 2015

5 SEO Best Practices for 2015 by SEO Expert Qamar Zaman from Dallas

Qamar Zaman a leading SEO Expert. He goes over seo tips and best practices for 2015. He also covers attorney marketing tips for 2015 in his video and Twitter marketing using twitter tool.

While many traditional businesses are still grasping the basic foundation of online marketing, those who have already leveraged greatly from it are constantly adjusting and adapting to the technological side behind it. The ever changing technology behind online marketing, more specifically in search engine optimization (SEO), brought consistent challenges among marketers and online entrepreneurs. These challenges change from time to time, thus the need to be in the know of the latest trends and updates is of utmost importance.

As we are still in the early part of the first quarter of 2015, let’s take a look on what are the top SEO strategy changes we will encounter in the coming months ahead.

5 SEO Changes and Challenges in 2015

SEO is probably one of the most challenging subsets of online marketing to date. Thus, the need to keep up with the ever changing trends in this field is quite important. The year 2015, just like all the years that passed, brings changes and challenges in the SEO industry every marketer and web entrepreneur should know, learn, and adapt.

1. Increase in mobile users, thus must exert more effort and time in optimizing content for mobile platforms.

According to Global Web Index, smartphone (80%) and tablet (47%) are the two of the most popular devices used by people these days to browse the internet. Even though PC (91%) is leading the survey, mobile usage is still leading when smartphone and tablet are combined (127%). These figures show that if you are not serious in optimizing your content for mobile platforms yet, then you are most likely tailing behind your competitors.

Optimizing your content and website for mobile basically needs more focus on simplicity of design, increasing the speed of your page load, make it responsive and conversion-friendly.

2. Google getting more serious in implementing semantic search, thus focus more on optimizing content that can answer users’ intent.

Even though they released their Hummingbird algorithm over a year ago, it is worthy to note that they keep on revamping it to ensure that only web pages that answer a user’s intent are returned every time a search is being done.

Hummingbird is almost a complete overhaul of their old algorithm thus those who don’t get yet how crucial it is in SEO should now take a closer look so that they will know what kind of strategies they need to prioritize.

3. Decrease value of links, thus exert more effort on building relationships over link-building.

This is still in connection with number 2. Despite the emergence of semantic search, it is alarming to note that there are still a lot of entrepreneurs and even marketers who are so focus with the traditional approach of building links. Although traditional link-building doesn’t lose its overall value, it is important to take more effort now in doing relationship building over the former.

Relationship building is the now and future of building links because it resides in the premise that you garner high quality links when you establish non-transactional relationships with webmasters and influential bloggers in your niche. Also, due to the rise of semantic search, even a mere mention of your brand in those websites can help you gain more search visibility and authority.

4. Increase importance of brand mentions and citations in search, thus give more effort in building the image and reputation of your brand.

In your SEO campaign, always keep in mind that every content you produce should be consistent with your branding. Creating spammy content can damage the image and reputation of your brand as well as doing unethical practices just to get on top of the SERPs. This won’t last and it would taint your brand forever.

Brand-building (through establishing brand authority) via SEO and gaining citations through relationship building can help not only to increase trust and credibility but also on how search engines assess the quality of your content and web pages.

5. Increase in ROI should be the most important metric in measuring SEO success.

Ranking on top of the SERPs is not anymore the most convincing metric to measure the success of ones SEO efforts. The best metric is to measure if you gain ROI or increase it over the time of your SEO campaign. Telling your clients that you rank them for a specific keywords is not that convincing compared to telling them that after publishing a content you get (for example) 20 successful conversions and $100,000 in revenue.

There’s no absolute way to gain successful results when it comes to search engine optimization. But, these are a few ways that can guide you achieve your goals and gain more profits. Don’t forget to always incorporate social media into your SEO agenda. These two always go well when properly put together. Cheers and good luck!

Other Resources for Small Businesses

User Generated Content

Read my recent post on user generated content and watch the Google Hangout here

Twitter Marketing Tool for Realtors (Real Estate Agents) on a Budget

Another great interview I did this week with Jason Dove of SocialCentiv. SociaCentiv is a Dallas based technology venture. Their SAAS based Twitter Marketing Application is a great swiss army knife for checking user intent based on keyword searches in Twitter. Watch the video here. Twitter Marketing Tool for Real Estate Agents using #SocialCentiv Twitter App

Attorney Marketing Trends 2015 by Lawyer Marketing Expert Rene Perras

Qamar Zaman

Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog