How Content Marketing Can Help Law Firms

A recent report by The Wall Street Journal says the confidence of small business owners took a downturn in January. According to a survey by the National Federation of Independent Business, the numbers slipped to 93.9, which is 1.3 points lower than the previous month.

Source: The Wall Street Journal Report “Small-Business Owners Grew Less Confident in January”

“Small-business owners turned less optimistic about their economic prospects in January as a tumultuous stock market and intensifying concerns over global growth took a toll on confidence. The National Federation of Independent Business’s small-business optimism index, based on a survey of about 1,400 owners, slipped 1.3 points to 93.9.”

To read more visit http://on.wsj.com/1RXyMGk.

Other reports say that the dwindling level of confidence caused by economic concerns has led to small business optimism hitting a two-year low.

Source: The Los Angeles Times Report “Small-business optimism falls to nearly 2-year low amid fears of slowing growth”

“Optimism about the economy by U.S. small-business owners slipped last month to a nearly two-year low as concerns about slowing growth led to projections for fewer sales, according to survey results released Tuesday. The monthly optimism index from the National Federation of Independent Business declined by 1.3 points to 93.9. The figure is well below the index’s 42-year average of 98 and indicates small business owners are wary of future economic conditions, the group said. The last time the index was lower was in February 2014.

To read more visit http://lat.ms/1PT8Yc3.

The news source also states that the number provided by the index indicates an excessive number of small businesses have a poor outlook on future economic conditions, and continued declines could increase the risk of recession. Chief economist of the federation, William C. Dunkelberg, said of the matter “Most of the decline was accounted for by expected business conditions in the next six months and the expected real sales… These expectations are important determinants of decisions to hire, to expand business operations and to order new inventory, all drivers of the economy.”

What Content Marketing Can Do for Fearful Small Business Owners in Times of Economic Uncertainty

According to Qamar Zaman, CEO of a Dallas based legal marketing firm oneseocompany.com who has provided digital marketing solutions for thousands of businesses throughout his career, a key issue that affects many small law firms is their propensity to view themselves as a jack of all trades. Zaman says “small law firms have a tendency to become their own one man department of marketing and everyday core operations, which isn’t always efficient.” The lawyer marketing expert says that not having some type of professional support, especially when it comes to staying competitive in today’s marketing arena, can hinder one’s survival as a business long-term.

Zaman says “a significant percentage of businesses that fail after two years put all of their eggs in their operating basket, and didn’t know how to leverage their marketing opportunities effectively.

Content marketing can help a lot  in a range of industries gain a boost in their confidence from increased traffic, and quantifiable sales leads. Zaman suggests, “small law firms must learn to integrate content marketing into their strategies more effectively if they want to stay alive today. There are so many resources that can help them ensure that they are generating the buzz needed to maintain steady sales numbers while staying within a reasonable marketing budget.”

To learn more about Qamar Zaman & his services for law firms visit OneSEOCompany.com

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Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

Are You Sacrificing Too Much Personal Time and Money to Grow Your Small Business?

Are you one of the 89 percent of those who sacrifice an overwhelming amount of personal time to grow your small business? New evidence shows that small business owners sacrifice the majority of not only their personal time, but also their finances to drive growth.

Source: Business Wire Report “Small Business Owners Investing Significant Personal Time and Savings to Grow Their Business, According to American Express OPEN Research”

“Seventy-nine percent of small business owners continue to make growing their business a top priority, but many are making personal sacrifices in the process. According to data from the most recent American Express OPEN Small Business Growth Pulse, 89% of small businesses indicate they invest a significant amount of their personal time in an effort to grow their business.”

To read more visit http://yhoo.it/1Kwwj4d;.

A reported 68 percent surveyed said they invest much of their personal savings in order to achieve more growth, and 60 percent spend more time working on activities to promote their business than managing the details of required day-to-day operations. A majority also make growth the number one priority, but admit that generating related ideas keeps them awake at night due to cash flow and implementation concerns.

According to CEO of OneSEOCcompany Qamar Zaman, who has long-term experience developing marketing solutions for small businesses, today’s marketing arena allows small business owners and operators to facilitate growth without all of the sacrifices traditionally required of being a one man operation. Says the digital marketing expert, “there are support tools that help take the grunt work out of promoting a small business that were not once available for them such as press release distribution. There is so much that small business owners must give their time and money to; therefore, it is important for them to know what opportunities exist for growing their business without having to exhaust the resources needed for managing their core operations.”

How Press Release Marketing Services Help Save Business Owners Time and Money

As stated by Zaman, press release distribution is one of numerous unique resources available for small businesses today that can help them achieve monumental growth. Press releases are effective tools for promoting a brand, product, service, or event to media outlets and members of a specific target audience at the same time.

Small business owners can save both time and money by sending out releases about newsworthy developments within their enterprise through a reputable press release distributor. Services that have developed affiliations with media channels, and disseminate releases through social media and to major search engines like Google enable small business to leverage the media for promotion without having to go over budget. With use of this type of promotion, they also have time to spare to focus on other key operation needs, which may in effect, help reduce cutting into their personal time and spending.

Companies like OneSEOCompany provide unique custom solutions for small businesses that need help with increasing brand recognition and promoting overall business growth. By contacting OneSEOCompany directly, small business owners can discuss their needs with a press release marketing expert who can help them decide which available package options would be most beneficial for helping them achieve their goals.

For press release marketing tips that can help you grow your small business, please visit

OneSEOCompany.com

 

Media Contact

Qamar Zaman

972.437.8942

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

Googler John Mueller Keeps Mum about Recent Algorithm Updates but Discusses AMP Pages, and Single Page App Technology

I had a chance to watch the recent Google Webmaster Hangout on Air by Google’s Webmaster Trend Analyst John Mueller and I noticed that he’s been trying to avoid answering questions related to any possible algorithm updates that the search giant might have already rolled out in the past few weeks.

This is actually understandable given the fact on how a lot of search practitioners tend to use their knowledge about Google’s search algorithm in deceiving the system.  These days though, it only takes a matter of time before big search engines catch up with these manipulations, and culprit websites are heavily penalized.

Google Penguin and Panda Roll Outs

Among the highly repeated question throughout the Q&A hangout facilitated by John has to do with the possibility that Google might have already rolled out its famous algorithm updates that are expected to hit early this year.

Google Panda for example is now officially a part of Google’s core algorithm and not just a mere filter run by the search giant every time they did some upgrades.  John mentioned though that Panda primarily looks at the quality of the content and they look at specific signals to determine this.

The anticipated Penguin 4.0 roll out last January though is still a mystery to many. Even John never uttered a single word about it and just keep on saying that he can’t release a statement yet about it.

Other ranking factors are also mentioned, but John opted not to discuss them any further.

The Launching of AMP Pages this Month

Another topic that was repeatedly mentioned all throughout the hangout session is about Google’s Accelerated Mobile Pages Project or commonly known as AMP Pages. Last year, the search giant announced that AMP Pages will be integrated into its search engine by this month – February 2016.

Some webmasters during the hangout session were concerned about the additional details they need to know so that their webpages are AMP ready.  Mueller said that there’s no need to modify their CMS and their RSS feeds are sufficient so that their websites will appear in the SERPs.  He also emphasized that AMP Pages are more likely to affect news websites (for now) displayed in the SERPs using mobile devices.

Here’s the official statement from Google regarding the AMP Pages project.

“The AMP Project is working to make the mobile web experience better for everyone, and it is thrilling to be part of this industry-wide effort to reshape how content is consumed online.  In the coming weeks, look out for updates on new technology partners, new platforms, and new publishers, as well as the specific launch plans of supporting platforms.”

Webmasters are encouraged by Google to create their very first AMP page here.

Mueller added that having lots of AMP Pages is not a guarantee or the basis for high rankings yet.

The Importance of Valid AMP Pages

Mueller also emphasized during the hangout the need for an error-free AMP Pages.  He said that technically, if there are no invalid errors, then it’s a good AMP Page.  Google requires this page to be valid and looks at the valid implementation of its structure and data markup so that they can crawl and index it.

At the moment, Mueller said that Google Analytics treats AMP Pages similarly to ordinary web pages, but the team behind GA themselves announced that they will specifically support AMP Pages soon.

How Google Indexes Single Page App?

Another hot topic during the hangout session is about Single Page App optimization.  Mueller said that webmasters should create a unique URL every time they use it so that Google can recognize it.  He further discussed that an anchor is needed as a unique identifier for each piece of content.  Google Search technology has already evolved to the point that it can easily crawl JavaScript and Ajax based content.

Despite the fact that Google encourages webmasters to try out Single Page App, Mueller is straightforward in saying that there are also factors that make it hard to index this kind of technology.

Infinite Scroll, Google Analytics, and a Lot More

Aside from the search algorithm, AMP Pages, and Single Page App technology topics, John Mueller and the rest of the webmasters also discussed a lot more interesting SEO topics such as Infinite Scroll, the latest in Google Analytics, the prospect of Google offering site audit for webmasters, how webmasters can outrank their rivals, recovery tips after getting manual penalties and a lot more.

Check the rest of the Hangout on Air video here.

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog