Hiring a Robot Lawyer: Is Your Law Firm Techie Enough?

Imagine having a very capable assistant that can help you out in simplifying your day to day tasks and can provide you accurate legal information in an instant.  And, take note, it doesn’t get tired and can work for you 24/7.

Meet robot lawyer Ross, a Watson-powered artificial intelligence specifically built from IBM’s cognitive computer.  Ross has the capability to process billions of text documents per second, thus giving you the fastest turnout when doing legal research.  Here are the rest of impressive tasks that it can do.  We lift this off from Ross Intelligence website.

• Provide you a highly relevant answer, not 1000s of results, to your question posed in natural language, not keywords.
• Monitor the law for changes that can positively/negatively affect your case, instead of flooding you with legal news.
• Learn the more you and other lawyers use it.
• Offer a simple, consistent experience across all your devices and form factors.

With this set of remarkable features, you might be thinking right now to get one for your law firm.

The World’s First Robot Lawyer

Ross, according to Fortune.com, is the world’s first robot lawyer.  Just recently, a global law firm announced that they hired one to handle their bankruptcy research tasks.  Ross Intelligence, the developer behind this innovation, said that there are already other law firms that signed licenses with Ross and the public can expect more news about the AI being used in other law fields.

Is Your Law Firm Techie Enough?

If you think a robot lawyer can bring more advantages to your law firm, then this prospect of getting one might be very enticing.  But, you should consider as well if the benefits can outweigh the cost and if your associates are techie enough to approve of this new addition to your legal family.

The arrival of a new “colleague”, especially a robot can be seen as a threat to the positions of its co-workers and might also become a source of insecurity among non-techie staff within the firm.  But, this is not possible if you have people who are progressive thinkers, client-oriented, and well-informed of the benefits of an AI both to the efficiency of their work and to the satisfaction of their clients.

Are Robot Lawyers the Future of Legal Research?

It is yet to be seen if this innovation can bring greater impact to the legal industry.  Since it is still in its infancy, there are still more rooms to observe and study.  How about you? Are you and your law firm ready to welcome an AI as one of your colleagues?

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

The Things your Competitor Teach you about Internet Marketing

There’s no business without competition.  This might bring some disadvantages to you, but always look at the brighter side.  You can actually learn a lot from your competitors and use them to your advantage. Thus, make sure to always be in the look out who your biggest competitors are and keep watching their every move.

“Keep your friends close and your enemies closer”

In most cases, small businesses often look up to bigger and more successful brands. It is always a pleasure to learn from those who have already made it to the top and have managed to stay in there consistently.

If you are a startup or an owner of a small business who has just learned the ins and outs of digital marketing, then always make sure that you include your competition in your market research.  This doesn’t only help you become aware of who are you up to, but can also help you gain better insight how competitive the industry you are in.

First, you need to check what your competition has that you also have.

Let’s start comparing:

You and your competition have a business website.

SEO (Yes).

You are on social media (Facebook, Twitter and the others) and your competition is there too.

You are blogging and so are they.

They are advertising, so are you.

When you and your competitors are using the same mediums in promoting your business, it doesn’t mean you are already at par with them.  It still boils down on how they use those mediums to promote their products or services. Thus, you need to gather inside data on what strategies they are using and how they implement them.
Business Positioning

• Search Engine Presence
• Search Engine Ranking
• Visibility on popular social marketing mediums
• Quality of interaction with friends, fans and followers
• Quality of comment, replies and reviews
• The search terms they have optimized to improve their web presence
• The keywords they are targeting

The quality of the interaction of your competitors to their customers and prospects can be a good example that you can imitate and improve when applied into your own strategy.

3 Things Your Competitors Can Teach You About Digital Marketing

“Almost every single business out there has a competitor who is trying to get a bigger piece of the pie. If it is your goal to stay ahead of the competition, then you have to know which strategies work and which do not in your industry and use that knowledge to employ smarter tactics.

So where do you start? You start by researching the competition. That’s right, you can learn a lot about what works in your industry by checking in on your competition and learning which digital marketing strategies are working (or not) for them. A little competitive analysis is good for business, so here are the three things your competitors can teach you about digital marketing!”

http://bit.ly/1TkZjcS

 

Watch their SEO strategy

This takes us straight to the real battle zone: the keywords and the search terms. This also means that you need to learn more about your customers. Though being on top of the SERPs does not guarantee huge conversion rate, this does bring a lot of visitors and many leads.

Selecting the targeted keywords, search phrases and the long tail ones should be meticulously done. Unless you already have the data that can help you assess the needs and wants of your target customers, selecting the right key terms to optimize should be researched well.

You can also use a few good online keyword tools to spy what what are the keywords your competitors are using that are performing and ranking well on the SERPs.

Jeremy Taylor shares his thoughts on what your competition can teach you about digital marketing:

What Your Competitors Can Teach You About Your Digital Marketing

“There’s no substitute for originality

Keep that in mind.

There’s no substitute for being imaginative, pro-active, evocative and creative. Sitting back and copying the zeitgeist is too passive. But keeping an eye on your competitors really can be useful — even if it’s just a case of learning from their mistakes. With a bit of thought you can find new link-building opportunities, new outreach strategies, and new online SEO tactics you haven’t though of before.

Finding your indirect competitors

You know who your main competitors are. Maybe you already keep tabs on what they’re up to online. But what about your indirect competitors? That’s where you can learn some digital marketing lessons. An indirect competitor is a business in your industry that is marketing to the same audience as you, without selling the same product.”

http://bit.ly/1SLqkdu

Watch this video:

How To Steal Your Competitors Best Online Marketing Secrets Parts 1

Content Marketing Online

Look at your competition and find out how they reach out and engage to their customers through content marketing. Study how well they are doing it and the which medium they use and what types of content they create.

Digital Marketing Consultant, David Pagoto, tells us more about this topic:

10 Things Your Competitors Can Teach You About Content Marketing

“Your competitors are a valuable source of information. If they are succeeding, you can assess what they are doing on social media, in their website content and their blogs, and apply it to your strategy. If they are heading the other way, then you can use their mistakes as cautionary tales to perfect your content marketing and avoid the same pitfalls. Below are 10 things I have learnt by observing my competitors.

http://bit.ly/1TkZjcV

Social Media Marketing

Marketing through social media needs a lot of understanding on how those mediums work. Which one is the best one for your business depends on the products, services, and your target audience. Your competition might have started earlier or have learnt faster or have hired a social media marketing specialist to help them improve their internet marketing strategy.

There are important things that your competition can teach you about social media marketing:

What Your Competition Can Teach You About Social Media

“Pay attention: your competitors can teach you a lot! In this age of social media, studying your competition has never been easier. By keeping an eye on their posts and tweets, you can learn what works in your industry and what doesn’t. Watch what people are saying about them on their social media pages. If their customers are upset about something, offer a solution. If their customers are happy, take note of what they’re doing and find ways to apply it to your own social media strategy.

The key is to not just copy what they’re doing, but to do it better!

Here are 5 important things your competition can teach you about social media:”

http://bit.ly/1SLqmCb

 

Closing

Your competitors can teach you a lot of things if you are resourceful enough to snoop around to gather crucial information that can help you get a glimpse on what they are doing.  You can learn a lot from their success and can apply them to improve your strategy.  Of course, you need to customize the tactics you learned to fit the needs of your business and your target audience.

On the other hand, if you are not confident in studying your competitors, you can always get a help from a professional.  Qamar Zaman, an internet marketing expert in Dallas, can help you understand how competitive your industry is by letting you take a glimpse on who you are up to.  He has over 15 years experience in helping startups and entrepreneurs grow their business through cost-effective digital marketing strategies.

You may visit his website at www.qamarzaman.us, or call him directly through this number 972.437.8942.

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

Is your Website ready for Mobile May Update?

Google has been actively reminding publishers and business owners that mobile is the next big thing. With handheld devices becoming the more preferred gadgets these days, desktops search share is getting smaller.  This makes optimizing websites for mobile searches and incorporating it into your internet marketing activities becoming inevitable.

Those who don’t take heed are going to suffer the consequences. For small business owners, the wake up call is far from over because a few days from now (or may be while you are reading this blog post), Google will be rolling out its Mobile May update. From there on, mobile friendly websites, those that are optimized for mobile searches, will be getting more prominent positioning on the SERPs.

“Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.” |webmasters.googleblog.com

“Webmaster’s Mobile Guide or the Principles of Site Design on Web Fundamentals from Google can be very helpful guides if you want to start redoing your website design and making it mobile friendly.” | Google

Really, we don’t have much choice. Majority of your target audience use Google Search and if you don’t want to be left behind by your competitors, then you should start optimizing your website for mobile now.

Eric Seal wrote a convincing article about this at Business2Community.com:

Still Not Mobile-Friendly? Big Google Update in May Should Change Your Mind

“In a perfect world, all sites would be mobile-friendly, just like we’ve been saying.

But the sad truth is that all sites aren’t mobile-friendly. Or else why would this upcoming Google update get announced?

The “Mobile May” Google update, announced last week, will boost the effects of Google’s mobile-friendly algorithm. If you’ve already optimized your site for mobile, this update won’t have any effect. And if you haven’t gone mobile, you should expect to see a nice increase from Google’s algorithms once you do.

A complete, global mobile-friendly movement would make users so happy—and it would certainly make Google happy. If you’ve somehow managed to avoid making the change, this is a pretty good incentive to finally get mobile optimization for your site.”

http://bit.ly/1pZNQIi

Prepare your Websites for Mobile searches

Optimizing your website for mobile searches remains an important part of doing business online. Without a responsive mobile friendly design, it would be difficult for you to gain visibility in mobile searches. You should always keep in mind that nowadays more and more people are searching for “nearby” places and from where they could buy using “On the Go”.

People have already adapted to the “On the Go” searches. They are adapting to conversational searches as they get the ease of completing their queries even if they are doing something else.

These days, Google is playing the good cop and has warned  publishers and website owners about the coming update.

Google warns site owners their site is not mobile-friendly in mobile search results

“Google is now issuing a new type of warning to site owners if their site is not mobile-friendly. The new warnings show directly in the mobile search results, but only to the site owner, when Google knows that the searcher is the owner of the site.

Jennifer Slegg has an old site that is not mobile-friendly, and she reported that when she views the site in the mobile search results, it says to her in the snippet, “Your page is not mobile-friendly.” That message is a hyperlink to a Google help page about mobile-friendly.”

http://selnd.com/1ru53Li

 

Businesses that already have a mobile friendly website do not need to worry about the upcoming mobile update because it is unlikely to affect their ranking and online presence. However, part of this update includes the process wherein Google bots have to access your website page by page.  This can slow down the roll-out which could take time for the results to show up on the search engine results pages.

Redesigning or upgrading to mobile friendly website design can be quicker if you already have a website up and running.  This saves your business from the wrath of the Mobile May update which is likely to hit soon.

A web page is eligible for the “mobile-friendly” label if it meets the following criteria, as detected in real time by Googlebot:

 

• Avoids software that is not common on mobile devices, like Flash

• Uses text that is readable without zooming

• Sizes content to the screen so users don’t have to scroll horizontally or zoom

• Places links far enough apart so that the correct one can be easily tapped

 

Source | venturebeat.com

Heather Fletcher tells us more about the much awaited update in her article published on  Target Marketing Mag:

Google ‘Mobile May’ Update Looms

“Beginning in May,” writes Klemen Kloboves, a software engineer, “we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

This notice Kloboves gave marketers on March 16 in his post on the Google Webmaster Central Blog comes after Googler Andrey Lipattsev told top SEO’s in March that Google was starting to different queries coming into the search engine. Searchers are using voice recognition on their mobile devices to ask questions in regular speech patterns, rather than using the stilted, robotic language common among consumers who are typing queries into the search engine while they’re on desktop computers. Because desktop queries are going away and more people are using their mobile devices for search, Google is more and more prioritizing the results those users find relevant, Lipattsev says.”

http://bit.ly/1ru53Lj

To learn more and to get ready for this Mobile May update, do seek guidance from  Qamar Zaman, a Dallas based Internet marketing expert at KISSPR.com – 972-737-1371.

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

Is a Website still an Important Internet Marketing tool for Small Business?

A few decades ago, static websites dominate the internet and emails were hugely utilized to reach  target customers.

Fast forward to 2016, we already have numerous channels to promote and market our business on the web. Aside from websites, we already have social networks, video communities, forums, blogs, podcasts, and the like.

In this fast paced and highly competitive digital marketing world wherein business owners have numerous options where to promote their products, is having a self-hosted website still an important investment?

Entrepreneur.com tells us why having your own website is still very important especially for online entrepreneurs:

Why You Need a Website

“So should your business have a website, even if your business is small and sells products or services you don’t think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt.

Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays, there’s very little that can’t be sold over the internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.”

http://entm.ag/1MwRLqt

It’s fancy and irresistible to create your web presence without spending a dime. Facebook gives you an opportunity to create your storefront online through their Facebook Fan Page. Twitter, Pinterest, LinkedIn and others allow you to build your presence and market yourself and your products through their profile pages, but they allow only a certain number of features to help you build a compelling business story.

Forty-eight percent of people cited a website’s design as the number one factor in deciding the credibility of a business |ironpaper.com

Courtesy: profitworks.ca

The fact is that, your website is your storefront and it’s totally in your control without having you to piggyback on any other business entity (i.e. Facebook or Twitter). To have an effective “storefront”, you need to learn and practice online marketing tactics such as search engine marketing (SEM), SEO, PPC, SMM and the like to help your target audience find it. Those websites on top of the SERPs (search engine result pages) for example, did not get there easily. A certain length of time were spent for trial and error coupled with  patience and persistence are exerted before they rank well in search.

Charles Jackson of Demand Media gives us more reasons why having a website is still important for business owners:

Low-Cost Advertising

The Web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company’s marketing campaign, it costs next to nothing to do so. Your website will be the center of your company’s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per-click advertising programs.

Visibility

Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before leaving the house. Provide a map and directions to your company’s shops or offices on your website so that visitors are less likely to have trouble finding the place.

http://bit.ly/1RGl2Lo

When we talk about design and its impact in having a dynamic and effective website, we should not only discuss the cost. Other important factors should also be addressed.

– Website opening speed

     40% of people will leave a website if it takes more than 3 seconds to load. — Econsultancy

– Website Content

     Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.  — Hubspot, January 2015

– Mobile Friendliness

     40% of people will choose a different search result if the first is not mobile friendly. –Skillcrush

     4 out of 5 consumers shop on smartphones — Comscore

Courtesy: techshep.net

In short, your website can help you reach out to a wide range of audience 24/7. Other digital marketing medium can simply help in amplifying your web marketing efforts.

This BusinessVibes article on Business2Community  tells us more:

How to Market Your Small Business Effectively in 2016

“First Things First: You Need A Website (and a good one, too)

Many of you might find it hard to believe, but many small businesses still don’t have a website (or any web presence at all, for that matter).

If you’re running one of these businesses, I’m afraid I’m going to have to break this to you: you need a website.

It doesn’t matter if you’re selling direct to consumers and B2B, your website should act as a “hub” for which all other marketing tactics derive from.

It’s highly likely that should your potential customers/clients receive a business card/flyer/leaflet/cold call from you, they’re going to seek more information about your company online before they decide whether or not to give you their custom.”

http://bit.ly/1LVdrN6

You can show the credibility and authenticity of your business by having your very own self-hosted website wherein you can feature the minutest details of your products and services.  More importantly, having your own website gives you limitless freedom to show your creativity in promoting your brand.  This also allows you to monetize your content anyway you can, which you can never do on free social media channels.

If you are not confident enough to start your very own website, you can always look for digital marketing experts to help you take the first steps.  Qamar Zaman, a Website Developer and an online marketing guru has over a decade of experience in helping entrepreneurs build their very own websites without compromising their limited budget.

You can contact him through this number 972.437.8942 or you can visit his website OneSEOCompany.com

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

How Content Marketing Can Help Law Firms

A recent report by The Wall Street Journal says the confidence of small business owners took a downturn in January. According to a survey by the National Federation of Independent Business, the numbers slipped to 93.9, which is 1.3 points lower than the previous month.

Source: The Wall Street Journal Report “Small-Business Owners Grew Less Confident in January”

“Small-business owners turned less optimistic about their economic prospects in January as a tumultuous stock market and intensifying concerns over global growth took a toll on confidence. The National Federation of Independent Business’s small-business optimism index, based on a survey of about 1,400 owners, slipped 1.3 points to 93.9.”

To read more visit http://on.wsj.com/1RXyMGk.

Other reports say that the dwindling level of confidence caused by economic concerns has led to small business optimism hitting a two-year low.

Source: The Los Angeles Times Report “Small-business optimism falls to nearly 2-year low amid fears of slowing growth”

“Optimism about the economy by U.S. small-business owners slipped last month to a nearly two-year low as concerns about slowing growth led to projections for fewer sales, according to survey results released Tuesday. The monthly optimism index from the National Federation of Independent Business declined by 1.3 points to 93.9. The figure is well below the index’s 42-year average of 98 and indicates small business owners are wary of future economic conditions, the group said. The last time the index was lower was in February 2014.

To read more visit http://lat.ms/1PT8Yc3.

The news source also states that the number provided by the index indicates an excessive number of small businesses have a poor outlook on future economic conditions, and continued declines could increase the risk of recession. Chief economist of the federation, William C. Dunkelberg, said of the matter “Most of the decline was accounted for by expected business conditions in the next six months and the expected real sales… These expectations are important determinants of decisions to hire, to expand business operations and to order new inventory, all drivers of the economy.”

What Content Marketing Can Do for Fearful Small Business Owners in Times of Economic Uncertainty

According to Qamar Zaman, CEO of a Dallas based legal marketing firm oneseocompany.com who has provided digital marketing solutions for thousands of businesses throughout his career, a key issue that affects many small law firms is their propensity to view themselves as a jack of all trades. Zaman says “small law firms have a tendency to become their own one man department of marketing and everyday core operations, which isn’t always efficient.” The lawyer marketing expert says that not having some type of professional support, especially when it comes to staying competitive in today’s marketing arena, can hinder one’s survival as a business long-term.

Zaman says “a significant percentage of businesses that fail after two years put all of their eggs in their operating basket, and didn’t know how to leverage their marketing opportunities effectively.

Content marketing can help a lot  in a range of industries gain a boost in their confidence from increased traffic, and quantifiable sales leads. Zaman suggests, “small law firms must learn to integrate content marketing into their strategies more effectively if they want to stay alive today. There are so many resources that can help them ensure that they are generating the buzz needed to maintain steady sales numbers while staying within a reasonable marketing budget.”

To learn more about Qamar Zaman & his services for law firms visit OneSEOCompany.com

Follow his blog

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

Are You Sacrificing Too Much Personal Time and Money to Grow Your Small Business?

Are you one of the 89 percent of those who sacrifice an overwhelming amount of personal time to grow your small business? New evidence shows that small business owners sacrifice the majority of not only their personal time, but also their finances to drive growth.

Source: Business Wire Report “Small Business Owners Investing Significant Personal Time and Savings to Grow Their Business, According to American Express OPEN Research”

“Seventy-nine percent of small business owners continue to make growing their business a top priority, but many are making personal sacrifices in the process. According to data from the most recent American Express OPEN Small Business Growth Pulse, 89% of small businesses indicate they invest a significant amount of their personal time in an effort to grow their business.”

To read more visit http://yhoo.it/1Kwwj4d;.

A reported 68 percent surveyed said they invest much of their personal savings in order to achieve more growth, and 60 percent spend more time working on activities to promote their business than managing the details of required day-to-day operations. A majority also make growth the number one priority, but admit that generating related ideas keeps them awake at night due to cash flow and implementation concerns.

According to CEO of OneSEOCcompany Qamar Zaman, who has long-term experience developing marketing solutions for small businesses, today’s marketing arena allows small business owners and operators to facilitate growth without all of the sacrifices traditionally required of being a one man operation. Says the digital marketing expert, “there are support tools that help take the grunt work out of promoting a small business that were not once available for them such as press release distribution. There is so much that small business owners must give their time and money to; therefore, it is important for them to know what opportunities exist for growing their business without having to exhaust the resources needed for managing their core operations.”

How Press Release Marketing Services Help Save Business Owners Time and Money

As stated by Zaman, press release distribution is one of numerous unique resources available for small businesses today that can help them achieve monumental growth. Press releases are effective tools for promoting a brand, product, service, or event to media outlets and members of a specific target audience at the same time.

Small business owners can save both time and money by sending out releases about newsworthy developments within their enterprise through a reputable press release distributor. Services that have developed affiliations with media channels, and disseminate releases through social media and to major search engines like Google enable small business to leverage the media for promotion without having to go over budget. With use of this type of promotion, they also have time to spare to focus on other key operation needs, which may in effect, help reduce cutting into their personal time and spending.

Companies like OneSEOCompany provide unique custom solutions for small businesses that need help with increasing brand recognition and promoting overall business growth. By contacting OneSEOCompany directly, small business owners can discuss their needs with a press release marketing expert who can help them decide which available package options would be most beneficial for helping them achieve their goals.

For press release marketing tips that can help you grow your small business, please visit

OneSEOCompany.com

 

Media Contact

Qamar Zaman

972.437.8942

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

Googler John Mueller Keeps Mum about Recent Algorithm Updates but Discusses AMP Pages, and Single Page App Technology

I had a chance to watch the recent Google Webmaster Hangout on Air by Google’s Webmaster Trend Analyst John Mueller and I noticed that he’s been trying to avoid answering questions related to any possible algorithm updates that the search giant might have already rolled out in the past few weeks.

This is actually understandable given the fact on how a lot of search practitioners tend to use their knowledge about Google’s search algorithm in deceiving the system.  These days though, it only takes a matter of time before big search engines catch up with these manipulations, and culprit websites are heavily penalized.

Google Penguin and Panda Roll Outs

Among the highly repeated question throughout the Q&A hangout facilitated by John has to do with the possibility that Google might have already rolled out its famous algorithm updates that are expected to hit early this year.

Google Panda for example is now officially a part of Google’s core algorithm and not just a mere filter run by the search giant every time they did some upgrades.  John mentioned though that Panda primarily looks at the quality of the content and they look at specific signals to determine this.

The anticipated Penguin 4.0 roll out last January though is still a mystery to many. Even John never uttered a single word about it and just keep on saying that he can’t release a statement yet about it.

Other ranking factors are also mentioned, but John opted not to discuss them any further.

The Launching of AMP Pages this Month

Another topic that was repeatedly mentioned all throughout the hangout session is about Google’s Accelerated Mobile Pages Project or commonly known as AMP Pages. Last year, the search giant announced that AMP Pages will be integrated into its search engine by this month – February 2016.

Some webmasters during the hangout session were concerned about the additional details they need to know so that their webpages are AMP ready.  Mueller said that there’s no need to modify their CMS and their RSS feeds are sufficient so that their websites will appear in the SERPs.  He also emphasized that AMP Pages are more likely to affect news websites (for now) displayed in the SERPs using mobile devices.

Here’s the official statement from Google regarding the AMP Pages project.

“The AMP Project is working to make the mobile web experience better for everyone, and it is thrilling to be part of this industry-wide effort to reshape how content is consumed online.  In the coming weeks, look out for updates on new technology partners, new platforms, and new publishers, as well as the specific launch plans of supporting platforms.”

Webmasters are encouraged by Google to create their very first AMP page here.

Mueller added that having lots of AMP Pages is not a guarantee or the basis for high rankings yet.

The Importance of Valid AMP Pages

Mueller also emphasized during the hangout the need for an error-free AMP Pages.  He said that technically, if there are no invalid errors, then it’s a good AMP Page.  Google requires this page to be valid and looks at the valid implementation of its structure and data markup so that they can crawl and index it.

At the moment, Mueller said that Google Analytics treats AMP Pages similarly to ordinary web pages, but the team behind GA themselves announced that they will specifically support AMP Pages soon.

How Google Indexes Single Page App?

Another hot topic during the hangout session is about Single Page App optimization.  Mueller said that webmasters should create a unique URL every time they use it so that Google can recognize it.  He further discussed that an anchor is needed as a unique identifier for each piece of content.  Google Search technology has already evolved to the point that it can easily crawl JavaScript and Ajax based content.

Despite the fact that Google encourages webmasters to try out Single Page App, Mueller is straightforward in saying that there are also factors that make it hard to index this kind of technology.

Infinite Scroll, Google Analytics, and a Lot More

Aside from the search algorithm, AMP Pages, and Single Page App technology topics, John Mueller and the rest of the webmasters also discussed a lot more interesting SEO topics such as Infinite Scroll, the latest in Google Analytics, the prospect of Google offering site audit for webmasters, how webmasters can outrank their rivals, recovery tips after getting manual penalties and a lot more.

Check the rest of the Hangout on Air video here.

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog