Twitter SEO benefits for Local online marketing – Tweets integrated in Google search

With the renewed Twitter Google relationship local businesses that indulge in internet marketing can get SEO benefit as their tweets could show up in the Google search results.

Just when web marketing was becoming more tedious and when SEO was becoming more difficult Google renewed its partnership with Twitter pumping in more life to the Google search results. Now twitter marketing using Tweets will find prominent space in the search results. Could be good news for small business owners who try to push the sales up through local internet marketing. Read my previous blog on Twitter engagement for better seo

Beginning with the tweets showing up in the mobile search results and now for the desktops Google searches, too, Google passes the message to the users to Tweet, but Tweet carefully. While relevance would be a measuring tool, being natural, more realistic and more thoughtful about using the long tail ends and phrases naturally, as the semantics would remain in play, hence the Google search results could become more helpful. Laura Donovan says:

Tweets May Outrank SEO Efforts by Laura Donovan

While this introduces a new level of search capabilities it has not been “game-changing.”

http://bit.ly/1N3Vvi8

Deriving SEO juice out of tweets would be tactical, online marketing companies and small business owners would have to play their online marketing game right.

How would Google be doing this, is still a mystery. The twitter activity of a particular business, retweets, number of blogs, websites, social networks pointing towards your Twitter account. As this gives strength to a particular company’s or a particular person’s Twitter account, chances are that such Twitter account and its Tweets might get indexed fast by Google and hence, the gift, ranking on the Google search results. Leading SEO expert Eric Enge weighs in by saying:

How Does Google Index Tweets Today? How the New Twitter Deal Will Impact SEO

Eric Enge says in his post ” which Tweet Google places the most value on, and hence help you understand how you can position yourself to derive SEO benefit from this change in the marketing landscape.”

http://bit.ly/1KWJAgc by Eric Enge

For internet marketers who would opt to take the opportunity of Google Twitter marriage in terms of SEO impact and ranking in relevant searches the correct steps for online visibility are yet clearly outlined.

In the Twitter’s world where searches took influence of the hashtag, would Google go beyond the hashtag search? Would retweeting influencers and celebrity tweets help in creating the SEO impact on the business entities profile in terms of ranking and visibility on the relevant Google search results page.

Twitter Search Integration on Google: Should Tweets be SEO friendly?

Lisa Braziel in her article addresses typical issues regarding the Twitter and Google new relationship, she says “The natural question you may be asking is how does Google choose which Tweets to serve?”

http://bit.ly/1N3Vvi9

Hence opportunity exists for small business online marketing with the Twitter becoming more friendly with Google. While the Google and Twitter unison is in the best interest of the companies themselves, at the same time, businesses whether large or small, global or local can make the best out of the prudent SEO practices that they had learned and hence earn their presence on the search engine.

For more on internet marketing and SEO bookmark Qamar Zaman Blog

Dallas based SEO and online marketing expert Qamar Zaman has helped Law Firms and business owners to create prominent internet presence.

Give Qamar Zaman a call for FREE Consultation at: 972.437.8942

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

Dallas SEO Company Wants to Help Businesses in Dallas Free!

Limited Spots Available for Dallas Businesses of any type who want to grow business online using this opportunity.

Dallas based online seo company OneSEOCompany announces new brand promotion opportunity for local Dallas business professionals and esteemed thought leaders at no cost to the business owner.

Dallas, Texas – Dallas based SEO Company lead by Qamar Zaman of One SEO Company is announcing the availability of open spots for a free brand promotion opportunity for DFW area thought leaders in business and law.

The program is called “Coffee with Q” and aims to help dallas business owners leverage their website gain more exposure.

The limited time opportunity gives business and legal professionals a means to promote their brand via interviews with prominent news wires that have global reach, discussing topics related to their respective field of expertise.

The interviews will be conducted in view of potentially thousands of individuals within a specified target audience base and presented through leading news mediums. Online press release distribution company Submit Press Release 123 will work in conjunction with the newswires to promote the interviews in local, national, and international media outlets at no cost to the business owner.

Calling All Dallas Business Leaders and Legal Advocates

Home to at least 18 Fortune 500 companies, Dallas is a recognized frontrunner in the global business world. Local business leaders have longed helped contribute to sustaining the city’s economic growth and development, influencing local, national, and international markets, and many have sought out their expertise on how. The newly announced opportunity has been deemed no exception.

Pioneers in the areas of business and law who have overcome multiple challenges throughout their careers to advance their entrepreneurial power to new levels are the ideal candidates for the available opportunity. Professionals who meet certain criteria including having demonstrated excellence in their respective field will be chosen for a one on one interview, which will be conducted via Google Hangouts.

Interested prospective thought leaders can connect by calling 972-646-2788 or via email salma@oxygengroup123.com

About OneSEOCompany.com

OneSEOCompany.com is a full service online marketing company that promotes small businesses and other entities. The service offers multiple packages for those seeking to customize their digital marketing campaigns, for effective reach.

Dallas thought leaders in the business and legal fields can get connected with the the company today and increase awareness of their brand. The process has proven effective for a number of professionals seeking to extend their reach through increased audience engagement driven by innovative technological tools.

972-646-2788 or via email salma@oxygengroup123.com

The post Dallas SEO Company Wants to Help Businesses in Dallas Free! appeared first on One SEO Company | Lawyer Marketing.

from One SEO Company | Lawyer Marketing

Lawyer Marketing Using Google Adwords

Law Firm Marketing Expert Qamar Zaman Explains How to Get the Most Out of Your Pay per Click Ads / Google Adwords

As competition among law firms get tighter, the need to stand out and create more visibility especially in the SERPs is of utmost importance if you want higher possibility of getting more leads.  Pay per Click (PPC) is quite useful if you don’t want your spot in the SERPs getting occupied by your competitors through paid search.  Here is a clear scenario.

For example, you are already doing great in organic search but your competitor got the top spot in paid search, this could lead to decrease in clicks which could end up in decrease in traffic and leads because your prospects are already clicking your competitor’s paid search ad.  See example below.




In the screenshot above, you can see that if you are optimizing for the keywords “new york lawyer” and even though you are doing well in organic search (see second marked SERP result), your competitor still has the chance to steal your prospects through paid search ads (see first marked SERP result).  This is the very reason why you should not forgo PPC as an important part of your online marketing strategy.

But, before you jump into the PPC bandwagon, you should make sure that you get the most out of your campaign by creating a strategy that can help you gain a better turnaround.  Let’s discuss a few important tips that can help you get the most out of your PPC campaign without employing an expensive marketing consultant.

Tips on How to Get the Most Out of Your PPC Campaign

Let’s remember that Google is one of the biggest (more than 95% of their income is from their PPC Service – Google AdWords which provided them a total revenue of $33.2 billion from the 3rd quarter of 2010 to the 2nd quarter of 2011) companies that offer PPC services for any types of businesses who wanted to gain visibility in the SERPs (as sponsor ads).

According to WordStream (http://tinyurl.com/3o7exdc), lawyer keywords are among the top 4 most expensive keywords in Google AdWords Advertising.  This means that attorneys and law firms have to set aside a considerable amount of budget in order for their PPC campaign to run.  If your budget turns out higher than your expected turn-around, then there’s no use doing any PPC campaigns.  Here’s a detailed and easier to understand example analogy by Kristi Kellogg (http://tinyurl.com/prpl6st).

“If, for example, you are operating on a daily budget of $1,000 dollars and your average cost per click is $50, you are only going to receive 20 clicks.”

Are those 20 clicks worth the $1,000 daily spend? That depends – even with a limited budget, in some cases, the cost is well-justified. If, for example, your site has a (very healthy) five percent conversion rate and you authorize a daily spend of $1,000 on keywords with an average cost-per-click of $50 … you can expect 1 conversion a day. If that single conversion (in this case, signing on a new client) is worth less than $1,000, the PPC campaign doesn’t make sense. However, if that single conversion is worth far more than $1,000, the PPC spend can make a lot of sense. If the desired conversion for a law firm is signing a new client and the worth of that conversion over the life the client is, say, $50,000, that initial $1,000 PPC spend had an ROI of 4900% (!).

Kristi’s analogy is definitely a spot on.  Make sure you know your business goals.  If you think the visibility you get from organic search is enough and you gain more clients through it, then you don’t need to spend on paid search anymore.  But, if you find out that your competitor has been attracting the prospects that are supposedly yours, then you should do something about it.

Important Things to Remember When Setting Up PPC Ads

Getting the most out of your PPC ads includes the process of carefully selecting the keywords that you will use.  Make sure that they are highly converting keywords (search terms that are used by prospects who are really looking for lawyer services).

Next, you need to create a landing page that can easily convince your prospects that the legal services they are looking for can be found on your webpage.  Take note that you can create as many landing pages as you like as long as they are highly relevant to your campaign.
It is also important that your ads be served in different formats.  This is to find out which ones are more effective in attracting clicks.  From text ads, image ads, to banner ads, you have to find out which format garner more interests from your prospects.

Whether you use Google AdWords, Facebook Adverts, or any other PPC programs, these services have automatic reporting tools that can help you figure out if your campaign is running and working well.  These tools can help you determine which ads have high or low click-through-rates or which ones are driving more traffic to your landing page/website.

Lastly, from the reports you get, you can refine your PPC strategy to improve the performance of your campaign.  For example, if your reports show that a few keywords are not performing well, you can remove them from your ads and replace them with better ones.  This can help you get rid of unnecessary spending that doesn’t have much turnarounds.

Final Thoughts

Doing a PPC campaign is not a run-of-the-mill marketing strategy.  You should carefully consider your budget first and then make sure that you make the most out of it.  Picking the right keywords, creating an effective landing page, selecting the best ad format, analyzing your ads performance and applying what you discovered to refine your strategy are important if you want to make the most out of your PPC marketing.

How about you? How do you make the most out of your PPC campaign? What PPC program are you using? Which PPC programs are more effective in driving traffic to your website?  Leave your answers in the comment section below.

Hire Qamar Zaman for your next Lawyer Marketing using Google Adwords

http://tinyurl.com/8xbmsto T:972.437.8942

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

Thumbtack Debacle – 5 Important Lessons To Learn

Earlier this month, the online marketing industry has once again been stirred by the latest casualty of Google’s manual action penalty for spammy links.  Every expert and enthusiast’s attention has been temporarily focused to Thumbtack.com, an online marketplace for local services.

A report (http://ift.tt/1RZ5Trg) from The SEM Post, discussed in details why Thumbtack.com just suddenly vanished from the SERPs and can’t also be found using their brand name.  Jennifer Slegg reported that the website received manual action penalty from Google for link spam.

“If you do a search for “Thumbtack”, you will not find them anywhere in the Google search results… nor will you see them for any of the estimated 25,000 keywords they were previously ranking for. They have been hit with a manual action penalty courtesy of Google. Thumbtack does not rank for their own brand name, which is usually the first sign to SEOs that something in their SEO has gone awry.”

It is important to note that before this report has been published, there were already complaints against Thumbtack regarding their snaky link building tactic that had somehow violated Google’s Webmaster Guidelines.

Slegg further reported that Thumbtack have asked their customers to link back to them using a pre-formatted badge code in exchange for a profile points.  This type of linking scheme, although doesn’t involve direct money, still violated Google’s link spam policy.  It was also discovered that most of the links from those badges are dofollow, thus everyone who noticed it before the report came to Google, has been wondering why the search giant haven’t detected such huge link scheme earlier.

Good news for Thumbtack.com though, as of this writing, the manual penalty has already been lifted off already by Google and everything goes back to normal except for the fact that the former has been aggressively asking their customers to remove the badges or make their links no-follow.
From a sudden debacle to lightning speed of a comeback, let’s discuss what we can learn from this incident that left a lot of experts and enthusiasts frowning and sighing in frustration.

Top 5 Lessons We Can Learn from Thumbtack.com’s Debacle

Before we’ll proceed with the “morals” we can pick up from this incident, let’s refresh ourselves a bit and remember that Google is one of Thumbtack’s main investors.  Last year Bloomberg reported that the search giant has invested $100 million to the latter.  Really shocking, right?
Now, let’s proceed to the important messages or lessons we can learn from this fiasco both from the incident itself and also Google’s intentional message to all those who are trying to game or manipulate their system.

1. No matter how discreet your link building scheme in gaming Google, you still can’t keep it a secret forever.

Of course, getting all hyped up to build more and more backlinks without considering its future implications is definitely a bad strategy.  As for Thumbtack’s case, despite the earlier warnings they received from concerned personalities in the industry, they still kept on denying that they did something wrong.  This only makes them look worse and has decrease whatever online credibility they have in the industry.

When it comes to gaming Google’s algorithm, nothing can be hidden that long.  Either automated filters detect what you are doing or you will get reported by your competitors.  You really have no other choice but to stick in producing highly valuable and relevant content.

2. Any kinds of incentive in exchange for getting a dofollow backlink means a violation of Google’s policy against link spamming.

Thumbtack kept on denying at first that they have violated Google’s linking policy.  Their main defense was there’s no money involve when they asked their customers to link back to their website by embedding their badge on their webpages and telling them they get profile points in return.  In reality though, it is quite obvious that they committed a violation.  When their practice has reached Google’s ear shot, their website automatically vanished from the SERPs.  Here’s the exact words lifted off from the search giant’s Webmaster Guidelines for Link Schemes.

Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.

•         This includes any behavior that manipulates links to your site or outgoing links from your site. The following are examples of link schemes which can negatively impact a site’s ranking in search results: Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
•         Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking
•         Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
•         Using automated programs or services to create links to your site

Read the rest of the guidelines here (http://tinyurl.com/mhye639).

3. Link variety is the key.

When Thumbtack’s backlinks were evaluated by a few experts, they found out that most of them are do-follows.  Lack of link variety is a major indicator that a website is engaging in some sorts of shady practices, thus the importance of building different types of links should not be forgotten if you are aiming for your strategy to last and not get penalized.

This is not actually the first time that I talked about diversity in organic link-building but it is worth to mention this again so that everyone can keep in mind its importance in creating authoritative and credible link profile.

4. Google favors no one?

When Google hammered their penalty against Thumbtack, it is easy to conclude that they don’t favor anyone even those websites of businesses wherein they invested millions of dollars into.  But, a lot of personalities in the industry are quite skeptic because while it would take a few months for an ordinary website to recover, Thumbtack was out of their misery in just a week.  This has been raising the eyebrows even those people who are closely following Google.  We can’t blame Google, right? I mean they already penalized their very own, it’s enough already.  Do you agree?

5. If Google can’t detect your scheme, your competitors can!

Of course, Google’s algorithm is not perfect, thus it is expected that every now and then some people can bypass their system and can get away from getting penalized.  But, you should not rely on that fact alone.  You should remember that you cannot hide anything online.  Your competitors are bound to investigate your website more especially if you are on top of your game.  Thus, it is definitely not a good strategy to use spammy or black hat tactics to rank well on the SERPs.

Final Thoughts

Getting a manual penalty from Google is not a very uncommon occurrence in the online marketing industry but what happened to Thumbtack is rather an interesting case.  They’ve been implementing their questionable link building strategy for quite a while and it only takes a few “concerned” individuals (who reported their practice to Google) to dissolve their stand that what they are have been doing violated Google’s linking policy.
It is also worthy to note that despite penalizing Thumbtack (for one week), we can never really conclude that Google is always fair.  Put yourself in Google’s shoes and penalize the website wherein you invested millions of dollars for a few months.  They are always bound to expedite the process because it involves their very own money.
How about you? Do you think Google is completely unbiased in implementing the manual penalty for Thumbtack? Kindly share your opinions in the comment section below.
By: Qamar Zaman. Qamar is a Dallas based SEO Expert and can be found on http://tinyurl.com/nq4jlaq

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

Google Analytics Tips: Analyzing Visitor Personas

Analyzing website visitors including the task of determining who they are, why they come to your website and how you can improve their experience as users are among the most challenging parts in creating visibility for your brand or business on the web. Good thing is, there’s one very useful tool that has become the ultimate solution when it comes to analyzing online customer and prospect’s personas. It’s no other than Google Analytics.

Google Analytics and Small Businesses

Google Analytics is particularly popular among small businesses. Aside from the fact that it is free, it also has powerful and compelling features that enable marketers and entrepreneurs alike in gaining insights not only about the number of visitors their websites receive but also in identifying their intent and background. According to BuiltWith.com (http://tinyurl.com/d2j6ott), as of May 2015, there are 496,424 sites that are using Google Analytics.
Demographics and Affinity Signals are two of Google Analytics features that can help you create personas to group website visitors with the same background, intent, and want. To learn more on how to do this, continue reading below.

What is a Persona?

In a marketing perspective, a persona is a kind of a pseudo or fictional character. It is created to give a representation for a particular type of users. This is quite helpful if you want to categorize the users who are visiting your webpage to further refine your targeting strategies. Here’s how Wikipedia (http://tinyurl.com/nc8fn97) exactly defines it.
“Personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments. The term persona is used widely in online and technology applications as well as in advertising, where other terms such as pen portraits may also be used.”
Learning to create personas out of your website visitors through the use of Google Analytics is the first step in gaining more and deeper insights on how you can improve user experience and answer the needs of your target audience.

Tips on Creating and Analyzing Website Visitor Personas

Checking the Demographics and Affinity Categories

Two of Google Analytics features you need to check first if you want to create and analyze the personas of your website visitors are the Demographics and Affinity Signals. To see the Demographic reports, you only need to enable it so that it can be easily accessed every time you log in into your Google Analytics account.
The first report you will see is about the ages of your visitors.

In the screenshot above, it is apparent that most of the visitors of the website are of ages 25 to 34.

The next report under the Demographics section shows the Gender of most of your website visitors.

In the screenshot above, we can tell that most visitors of the website are females.
So far, there are two main things we know about most of the website’s visitors – they are mostly females ages 24 to 35. These data are very important in creating their persona but these are not enough. We need more information, thus we need to check another set of reports in Google Analytics called the Affinity Categories. This report can be found under the Interests section.

Taking a Closer Look at the Affinity Categories

The Affinity Categories reveal a lot more about a website’s visitors. In the screenshot above, the data show that most of the visitors are Movie (6.29%) and TV lovers (5.79%).
The data we have so far revealed that most of the traffic received from that website are from women who are in their middle twenties to early thirties. They are mostly movie buffs and couch potatoes. These data should be enough but Google Analytics provides another in depth data that can help you see what these visitors are looking for.

The In-Market segment under the Interests section (see screenshot above) shows that most of the website visitors have been actively looking for information about employment, travel, and gadget phones.
With these additional information, you can now create a persona of a target audience that are mostly composed of movie buffs and TV-loving millennials who arrive at your website while they are actively looking for information about employment, travel, and gadgets.
Looking at these data, we can create another slightly different persona. They are young women professionals who are either working in the office or actively seeking for a job. If they are working, they are probably looking for information such as reviews of the latest gadget phones or information about travel destinations that they are planning to visit. This group of young women professionals are also the type who frequent in online Movie or TV sites such as Netflix and Hulu.
With these highly detailed information, website owners and marketers can have a better understanding of what are the needs of their target audience and how they can serve them to improve their user experience.

Questions You Need to Ask to Build Your Personas

According to Bryan Eisenberg (http://tinyurl.com/y9mp4nm), an online marketing pioneer, there are some important questions you need to answer to build your personas. They are as follows.

• What are the daily activities of this persona?
• What is this persona’s life motivation?
• What this persona’s unspoken questions about your product or service?
• What are his/her expectations from your product or service?
• What kind of information this persona needs to be convinced to take action?
• What is she/he motivated to this this action?
• What actions you want this persona to do, and how you will convince her/him to do them?

Read more tips on how to create personas using Google Analytics here (http://tinyurl.com/y9mp4nm).

Final Thoughts

Creating personas to learn more about the needs of your target audience is definitely a very important step every online entrepreneur should not miss doing if they want to improve their online marketing strategy. Learning how to create personas through the use of Google Analytics is an essential skill that can help you not only understand the behavior of your website visitors but also what your current marketing platform needs to change or modify to improve their experience while consuming your content.
If you are still confused or haven’t absorbed well how creating personas is done, then it is high time you contact a seasoned digital marketing consultant to guide and teach you how the whole process is being done. Good luck!
Also watch my Video Tweets in Google Search Results

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

Google Algorithms: Top 10 Search Features You Need to Know to Learn How They Work

Without sufficient knowledge on how Google Search algorithms work, it would be quite difficult to create an organic strategy to boost your content or website’s visibility on the SERPs (search engine result pages). Learning the basic explanations how they use these algorithms to refine search results is the first step in fully understanding how the search giant rates and ranks websites. But, before we’ll delve with that, let’s have a quick discussion first about the technical definition of an algorithm.

What is an Algorithm?

According to Google (http://tinyurl.com/pphtvx2), the term algorithm in the context on how they use it to improve their search services, is defined as a computer process and formula that take in the queries of search users and turn them into answers. If you are familiar with programming, algorithm is simply a set of programs (lines of instructions understood by computers) used to command a computer to function according to what the programmer wants.
The search engine giant divulged that the algorithms they use these days are relying on more than 200 unique signals. Here’s the exact statement they posted on their website.
“Today Google’s algorithms rely on more than 200 unique signals or “clues” that make it possible to guess what you might really be looking for. These signals include things like the terms on websites, the freshness of content, your region and PageRank.”

Top 10 Search Features You Need to Know to Learn How Google Algorithms Work

Google algorithms is composed of “projects”, the components of their search process that they regularly update to meet the needs of their users and to deliver better results. To better understand how their algorithms improve user experience, you need to fully understand these components.

1.) Answers

When you look for immediate answers such as the current value of dollar against pounds, sports scores, or even the weather forecast in the next few days, Google instantly provides answer without the need for their users to be redirected to a new page. See sample below how a query of the weather forecast in Dallas looks like.

2.) Autocomplete

The aspect of Google Search that predicts what you are searching for while you are typing the key terms of the information you want to see. This helps users expedites their query in an instant. See sample below.

3.) Google Instant

As you type the keywords of the information you want to search, Google automatically gives you possible and relevant results.

4.) Knowledge Graph

When you search for something in Google, it gives you results based on a database of real world people, places, things, and the connections between them. For example, if you search about a famous personality such as Barack Obama, Google would give you results not only about him but also about the people who are related to him, the latest news about him, and even results that link to his social media accounts. See screenshot below.

Read more on Google makes search more human.

5.) News

When you are looking for the latest and hot off the press information about the subject of your search, the News tab is the most reliable feature of Google Search. It gives you the freshest data from the most trusted news websites all around the web. See screenshot below.

6.) Safe Search

With this feature, search results that displays explicit content are being censored. It mainly reduces the amount of adult web pages, images, and videos in your results. In the example below, the results for “adult sexy photos” are totally censored.

7.) Spelling

One of the best features of Google Search is the automatic spelling correction wherein even a slight misspelling is automatically corrected. See screenshot below.

8.) Site & Page Quality

Something that can’t be shown in the SERPs is on how they measure the trustworthiness, reputability, or authoritativeness of a website. But, one of the most popular ways of knowing how they value a certain page is through the use of Page Rank. If your website has a higher page rank, then you have a better chance of getting a top spot on the search result pages.

Also Read http://tinyurl.com/pnhhchz

9.) Snippets

One of the most informative feature of Google Search is the snippets. It shows a brief yet informative description about each of the search result it displays. This includes the webpage’s title and a short descriptive text about it. See how it looks like in the screenshot below.

10.) Videos

If you are looking for videos, the videos tab instantly displays thumbnail results of videos that match your key terms. These thumbnails enable users to quickly decide which video to watch. See screenshot below on how it looks like in the SERPs.

The rest of the features of Google Search that make it the world’s number one search engine are as follows:

• Books,
• Freshness,
• Images,
• Indexing,
• Mobile,
• Query Understanding,
• Refinements,
• Search Methods,
• Synonyms,
• Translation and Internationalization,
• Universal Search and
• User Context.

Check out how these “projects” work by clicking this link (http://ift.tt/1S0lYhl).

Final Thoughts

Taking a closer look on how Google Search algorithms work is quite beneficial if you are figuring out how you can enhance your search marketing efforts by learning how the system serves its users. Since Google focuses mainly in providing better user experience, your efforts should also gear towards a more customer-oriented approach.
By: Qamar Zaman
You can follow Qamar Zaman on Linkedin

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog

Lead Generation Expert Helps Grow Business Using Linkedin

Tips in Keeping Up with Your Network Connections in LinkedIn using the Relationship Tab

If you have been using LinkedIn for quite a while but haven’t explored yet how you can leverage from its features that can help you track your network connections, then you are missing something really important.
When 1 out of 3 professionals (http://tinyurl.com/opsjhnm) in the planet has a LinkedIn profile, the need to build a network that can help you make sense of every people you’ve meet can be quite beneficial to your business in the long run.
Building and keeping track of your network connections are made easier by LinkedIn’s Relationship tab feature. If you are overwhelmed with the volume of people you need to communicate and connect with inside the professional network, this feature can help you organize and manage your relationships smoothly.

5 Helpful Features of LinkedIn’s Relationship Tab

To maximize the benefits of the Relationship tab, you need to be more familiar how each of its functionality can help you in organizing your network connections. Screenshots are lifted out from LinkedIn’s blog (http://tinyurl.com/pkyhpuo).

1. Notes

The very first function you will see after you click the Relationship tab (under your connection’s profile) is the Notes section. This function allows you to record or create an entry about your connection. Anything important that you need to take note about a particular contact should be inputted in there.
For example, if you are looking for employee prospects, you can record the specific skills of that contact that make him/her stand out among other candidates. Or, if it is a potential business partner, you can take note your first impression when you checked the profile of this person. Anything that can help you draw a better picture on how you can create a beneficial relationship with you contact should be in there.

2. Reminders

Managing a business and at the same time trying to build a network of connections through LinkedIn can be very time consuming especially if you are a hands-on entrepreneur. The Reminder sub-tab is a very powerful functionality that can help you keep up to date with important events that you need to accomplish for each of your contact.
For example, you can schedule a reminder that you need to follow-up a prospect every week. Recurring reminders for monthly meeting schedules, seminars, or even birthdays and anniversaries can be set-up in a breeze.

3. How You Met

This feature is very important especially if you have a large network of connections. If you meet through a networking event or if someone introduced the person to you, it’s practical to note it so that you won’t get confused or forget the next time you’ll meet. This can also help you build more sincere relationships with industry personalities who may play important roles in your business in the future.

4. Tags

LinkedIn calls this one as the most important functionality inside the Relationship tab. It mainly organizes your contacts into categories so that you can check them out easily. Every time you connect with new contacts, use the Tags feature to put them in a category that describes who they are or what they do. Of course, you can put each contact in two or more categories.

5. Messages

All conversations you had with your connections can be found in the Relationship tab. This helps you to have easy access on what you and your connections have been talking about. You just need to click the subjects of the conversations to view the details of the messages.

Final Thoughts

LinkedIn is definitely the number one social networking site for professionals. Utilizing the full potentials of its social media tools can definitely boost your productivity when it comes to building your reputation and relationships within your network. The Relationship tab is one powerful feature every serious entrepreneur should utilize to effectively connect with their contacts inside the network.
How about you? Have you tried using the Relationship tab to better connect with your LinkedIn contacts? How was it? Share your experiences by commenting below.
Call Qamar Zaman or visit OneSEOCompany.com to for hype free marketing ideas for your business. 972.437.8942

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.

from Dallas Internet Marketing Blog